ALETHEIA Coaching: A Next Generation Approach

Coaching as a profession, beyond sports coaching, started in the 1980s with Thomas Leonard. As the profession matures, new methodologies are being created that expand the range and potency of what coaches can offer their clients. In the book A Guide to Third Generation Coaching, Reinhard Stelter articulates three generations of methodology.

Structural Approaches to Coaching

Borrowing from sports coaching, the first generation is about problem-solving, improving performance, achieving goals, and winning. The second generation is about opening new and positive future possibilities and leveraging existing resources to realize them. Both first and second generations are structural approaches.

The job of a first and second generation coach is to uncover the structural issues that thwart their client’s success and then design structural interventions to help them succeed. For example, the coach observes the client and listens for the client’s structures of interpretation - to how the client interprets their situation, relationships, actions, and themselves. Then the coach designs and offers new ways of interpreting, new narratives, and new practices which help the client to embody a new way of being and develop more skillfulness.

The efficacy of structural approaches depends largely on the coach’s knowledge about and sensitivity to structures. Coaches who take a structural approach need to amass a large and multi-faceted knowledge based about cognitive, emotional, somatic, relational, and spiritual issues and how to address them. This creates a significant challenge for beginner coaches as their knowledge gap is both wide and deep.

Structural approaches can be powerful. There is no doubt about this. However, if not used with sensitivity, structural approaches also have the potential to be emotionally wounding. The evidence for this is unfortunately too plentiful, even among skillful and masterful coaches.

Structural approaches have a big blind spot - process.

process approaches to coaching

Structural approaches are blind to experiential process. An experiential process is always a relational process, including relationships with others and the surrounding environment. Process approaches always include bodily felt senses and imaginal felt imagery. An experiential process is multi-faceted, complex, and emergent.


research grounded method

Aletheia Coaching integrates the core insights of evidence-based approaches such as Internal Family Systems Therapy (Schwartz) and Focusing (Gendlin). The method includes what has been learned about how to develop secure attachment (x)



Leveraging the



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